"British Invasion" by Vasileios Ziogas from Pixabay
Coming out of the 1950s, the DirectLink cooperative served 1,898 members with direct dial telephone service throughout the exchange. This now included Extended Area Service (EAS) routes to Woodburn, Molalla, Aurora, Monitor, and Colton. Demand for telephone service continued to climb steadily – 78% of U.S. households had a telephone in 1960, up from 62% in 1950.
While small independent or cooperative companies like DirectLink served rural areas, AT&T’s Bell telephone operations covered bigger cities like Portland and their surrounding suburban neighborhoods. In 1961, Oregon and Washington Bell telephone operations merged to create Pacific Northwest Bell. They had 300,000 subscribers in Portland by 1964 and over 600,000 throughout the state.
1960: U.S. census counts 1,768,687 Oregon residents.
1962: Terry Baker is Oregon’s 1st Heisman Trophy winner.
More and more people began moving to the suburbs with the rise of the automobile and expanding road systems. Smaller telephone companies once again faced increased demand for their services with this new influx of people. Some struggled to update their aging systems, many of which still included party lines. DirectLink, however, worked hard to adopt new technologies to provide the best service possible.
Expecting the unexpected is always good business practice, but nobody could have predicted the damage from the Columbus Day Storm of 1962. On October 12, an extreme storm hit the West Coast with the force of a Category 3 hurricane. It ended up being the most destructive and costly storm in Oregon history. 80 percent of all DirectLink members were without service for weeks – historical documents show that most were reconnected by November 2 thanks to round-the-clock work by local crews.
1965: Congress passes the Voting Rights Act.
1967: Beach Bill is approved, ensuring public access to all of Oregon’s coastal beaches.
People and businesses recovered, and improvements continued. 1968 saw the conversion to automatic number identification (ANI), which meant that operators no longer needed to manually ask for phone numbers on long distance calls. By the end of the 1960s, over 90% of all U.S. households had a telephone at home.
The development of computers and other technology continued with rapid innovation. In 1966, the Carterfone was introduced – it acoustically connected two-way radios to the telephone network, allowing someone on the radio to talk to someone on the phone. This invention helped pave the way for future devices to use the telephone network, like answering machines, fax machines, and modems.
1969: Department of Environmental Quality is created.
Come back next month to see more of DirectLink's history. We'll be adding more segments every month, decade by decade.
References and Sources
Music
"In The Saloon" by PianoAmor from Pixabay
"Hyperfun" Kevin MacLeod. Licensed under Creative Commons: By Attribution 4.0 License.
"Poppers and Prosecco" Kevin MacLeod. Licensed under Creative Commons: By Attribution 4.0 License.
"On Hold for You" Kevin MacLeod. Licensed under Creative Commons: By Attribution 4.0 License.
"Lazy Bones Cheesy Jazz" by Geoff Harvey from Pixabay
"Ghost 50s Track" by James Milor from Pixabay
"British Invasion" by Vasileios Ziogas from Pixabay
"British Invasion" by Vasileios Ziogas from Pixabay
DirectLink is 120 years old! We want to take you through the history of DirectLink and how Canby Telephone Association and Mt. Angel Telephone Company evolved over the years and eventually came together. Decade by decade.
Coming out of the 1950s, the DirectLink cooperative served 1,898 members with direct dial telephone service throughout the exchange. This now included Extended Area Service (EAS) routes to Woodburn, Molalla, Aurora, Monitor, and Colton. Demand for telephone service continued to climb steadily – 78% of U.S. households had a telephone in 1960, up from 62% in 1950.
While small independent or cooperative companies like DirectLink served rural areas, AT&T’s Bell telephone operations covered bigger cities like Portland and their surrounding suburban neighborhoods. In 1961, Oregon and Washington Bell telephone operations merged to create Pacific Northwest Bell. They had 300,000 subscribers in Portland by 1964 and over 600,000 throughout the state.
1960: U.S. census counts 1,768,687 Oregon residents.
1962: Terry Baker is Oregon’s 1st Heisman Trophy winner.
More and more people began moving to the suburbs with the rise of the automobile and expanding road systems. Smaller telephone companies once again faced increased demand for their services with this new influx of people. Some struggled to update their aging systems, many of which still included party lines. DirectLink, however, worked hard to adopt new technologies to provide the best service possible.
Expecting the unexpected is always good business practice, but nobody could have predicted the damage from the Columbus Day Storm of 1962. On October 12, an extreme storm hit the West Coast with the force of a Category 3 hurricane. It ended up being the most destructive and costly storm in Oregon history. 80 percent of all DirectLink members were without service for weeks – historical documents show that most were reconnected by November 2 thanks to round-the-clock work by local crews.
1965: Congress passes the Voting Rights Act.
1967: Beach Bill is approved, ensuring public access to all of Oregon’s coastal beaches.
People and businesses recovered, and improvements continued. 1968 saw the conversion to automatic number identification (ANI), which meant that operators no longer needed to manually ask for phone numbers on long distance calls. By the end of the 1960s, over 90% of all U.S. households had a telephone at home.
The development of computers and other technology continued with rapid innovation. In 1966, the Carterfone was introduced – it acoustically connected two-way radios to the telephone network, allowing someone on the radio to talk to someone on the phone. This invention helped pave the way for future devices to use the telephone network, like answering machines, fax machines, and modems.
1969: Department of Environmental Quality is created.
Come back next month to see more of DirectLink's history. We'll be adding more segments every month, decade by decade.
References and Sources
Music
"In The Saloon" by PianoAmor from Pixabay
"Hyperfun" Kevin MacLeod. Licensed under Creative Commons: By Attribution 4.0 License.
"Poppers and Prosecco" Kevin MacLeod. Licensed under Creative Commons: By Attribution 4.0 License.
"On Hold for You" Kevin MacLeod. Licensed under Creative Commons: By Attribution 4.0 License.
"Lazy Bones Cheesy Jazz" by Geoff Harvey from Pixabay
"Ghost 50s Track" by James Milor from Pixabay
"British Invasion" by Vasileios Ziogas from Pixabay